TIME TO ACT Entertainment is a groundbreaking transmedia company dedicated to create content to educate and inspire the new generation through entertainment and technology, while increasing awareness, galvanizing social responsibility, and inspiring positive activism. The goal is to promote a fundamental change in our planet by inspiring the new generation through original digital and mobile content, providing the tools they need to create a better world.

We partner with leading nonprofit organizations, committing a percentage of our proceeds to initiatives worldwide and inspiring activism.

Time to Act

Luciana Brafman

Luciana Brafman is a two-time Emmy® nominated producer with more than 20 years of experience developing award-winning projects.

Starting her career as an attorney in New York at the law firm Milbank & Tweed, Brafman has worked as a producer on Survivor and The Apprentice and executive producer for Montel Williams’ first film, Little Pieces. She represented Brazilian film production company Rio Vermelho Produções, which among other projects produced Black Orpheus with award-winning Brazilian director Cacá Diegues. Brafman was also a producer on Oprah Winfrey’s The Big Give for ABC and sold the children’s show “Zip, Zip, Zippy” to HIT Entertainment. Inspired by her parents’ political activism in Brazil against the dictatorship in the 1960s, she has spent her life fighting to preserve rainforests and protect the oceans. It was her early experiences that taught her the importance of educating new generations on issues impacting society to create change.

Pairing her entertainment experience with her passion for activism, she launched Time To Act Entertainment in 2021.

Steve Strong
Partner and Chief Innovation Officer

Steve Strong

Steve Strong is an entrepreneur and creative problem solver with a passion for providing innovative solutions to clients’ needs. He is currently a Partner at CineSys LLC, where he played a key role in the expansion of the company’s operations to New York and Los Angeles. Steve works with both the technical team and the sales team at CineSys to provide clients with innovative workflow solutions.

Throughout his career, Steve has gained a wealth of experience in various aspects of production and post-production, working at large broadcasters and post-production facilities. He has also been involved in the development of innovative products and technologies, including the founding of Video Design Systems and Video Design Software, where he developed data to air solutions for sports, financial news interfaces, stadium clocks and score interfaces, and elections for US and Canadian networks.

In addition to his work at CineSys, Steve is a Partner and Chief Innovation Officer at Time To Act Entertainment, a transmedia company that specializes in creating impactful and meaningful content. In this role, Steve brings his technical expertise to artistic requirements with the aim of creating visual content and entertainment that promotes progressive thought and awareness about climate change.

Isabella Prata
Consultant, advisor and producer

Isabella Prata

Isabella Prata works in the development and implementation of Time To Act Entertainment and its projects.

Certified in Economics for Transition and Holistic Sciences at Schumacher College, she founded Escola São Paulo, the first institution in Latin America dedicated to training for the sectors of the Creative Economy.

Previously, with Prata Produções, she carried out hundreds of projects bringing together creatives, institutions and corporations, bringing to Brazil for the first time works by artists Robert Mapplethorpe, Jean Michel Basquiat, Mario Testino, Anish Kapoor, Nan Goldin, Man Ray, Gary Hill, Steve McQueen, Richard Prince, Tracey Emin, Félix Gonzales-Torres and Cindy Sherman, among others.

In 2008, Prata received the Entrepreneur of Success Award from GV – Fundação Getúlio Vargas/VISA – São Paulo.

She is also part of a UN Committee for Refugees (UNHCR) and Board Member of the Berggruen Museum – Berlin, and Fridays for Future Association Brazil. Ambassador of the project Ajuda Pantanal.

Advisor for companies and entrepreneurs. Development of Environment and Human Rights projects for economic impact.

CLIENTS: Natura, Nivea, BMW, Sony, Red Bull, 3M, KitchenAid, Chivas, MAM – Museu de Arte Moderna de S.Paulo and Inhotim, among others

Members of the TIME TO ACT Youth Board

We are young people from different realities and regions in Brazil, one of the countries most affected by the climate crisis. We aim to occupy spaces of dialogue to pressure authorities, national leaders, and companies to act effectively and radically against the advancing climate crisis, and to ensure politicians comply with national and international climate agreements.

Because we come from a country that has been historically exploited, that consequently has no structure to deal with the effects of this crisis, we understand that the presence of young activists collaborating in the discussion on climate justice is paramount, since we believe that it is essential to echo our voices, in dialogue spaces like this, in order to promote actions that encourage policies that respect environmental, social, and economic rights.

Brazil, in recent years, has become one of the main protagonists of human and customary rights violations, in which the Constitution and the International Treaties are not enforced.

Furthermore, we intend to contribute to the incidence of the debate on a fair energy transition, the temporal framework and the demarcation of indigenous territories, the right to the city, environmental disasters, as well as the discussion involving vulnerable populations. And finally, to carry out representative and artistic advocacy actions, seeking to draw the attention of the media sectors and the population about the climate problems we are experiencing in Brazil, in order to encourage the increase of this discussion within our country, promoting better conditions for the welfare of our communities in a dignified, ecological, and human fashion.