TIME TO ACT Entertainment is a groundbreaking transmedia company dedicated to inspire the new generation through original digital and mobile content providing the tools they need to create a better world.

We partner with leading non profit Organizations, committing a percentage of our proceeds to initiative worldwide and inspiring activism.

Founder and CEO

luciana

Luciana Brafman

Luciana is a two-time Emmy® nominated producer with more than 20 years of experience developing award-winning projects.

Luciana, who began her career as an attorney in New York, has worked as a producer on Survivor and The Apprentice and executive producer for MontelWilliams’ first film, Little Pieces. She represented Brazilian film production company Rio Vermelho Produções, which among other projects produced Black Orpheus with award-winning Brazilian director Cacá Diegues. She was also a producer on Oprah Winfrey’s The Big Give for ABC and sold the children’s show “Zip, Zip, Zippy” to HIT Entertainment. Inspired by her parents’ political activism in Brazil against the dictatorship in the 1960s, Luciana has spent her life fighting to preserve rainforests and protect the oceans. It was her early experiences that taught her the importance of educating new generations on issues impacting society to create change.

Pairing her entertainment experience with her passion for activism, she launched Time To Act Entertainment in 2020.

MEMBERS OF THE BOARD TIME TO ACT ENTERTAINMENT
We are young people from different realities and regions in Brazil, one of the countries most affected by the climate crisis. We aim to occupy spaces of dialogue to pressure authorities, national leaders, and companies to act effectively and radically against the advancing climate crisis, and to ensure politicians comply with national and international climate agreements. Because we come from a country that has been historically exploited, that consequently has no structure to deal with the effects of this crisis, we understand that the presence of young activists collaborating in the discussion on climate justice is paramount, since we believe that it is essential to echo our voices, in dialogue spaces like this, in order to promote actions that encourage policies that respect environmental, social, and economic rights. Brazil, in recent years, has become one of the main protagonists of human and customary rights violations, in which the Constitution and the International Treaties are not enforced. Furthermore, we intend to contribute to the incidence of the debate on a fair energy transition, the temporal framework and the demarcation of indigenous territories, the right to the city, environmental disasters, as well as the discussion involving vulnerable populations. And finally, to carry out representative and artistic advocacy actions, seeking to draw the attention of the media sectors and the population about the climate problems we are experiencing in Brazil, in order to encourage the increase of this discussion within our country, promoting better conditions for the welfare of our communities in a dignified, ecological, and human fashion.

Luiza Kelly Assis De Oliveira/Ayrumã Tuxá- indigenous belonging to the Tuxá people, located in northern Bahia, she is an indigenous youth leader in the area covered by the Articulation of Indigenous Peoples and Organizations of NE, MG and ES – APOINME, a law student at the Federal University of Bahia – UFBA, she is an intern in the Legal Department of APOINME, an activist of Fridays For Future Brazil, for the Non-White Front, a member of the Legal Support Service of Bahia-SAJU, and a member of the National Commission of Indigenous Youth-CNJI, representing the NE, MG, and ES.

Inathan Gomes Santos, /Inathan Apako Tuxá – an indigenous member of the Tuxá people, located in northern Bahia, who currently lives in Santa Catarina, where he studies Civil Engineering – UDESC, and works in the Laklãnõ Xokleng Territory in the communication of the Xokleng Youth Organization, activist in Fridays For Future Brazil, for the Non-White Front, and a communicator in the Articulation of Indigenous Peoples of the South/ARPINSUl. Defender of the Indigenous Peoples and Sacred Forest.

Inathan Gomes Santos, /Inathan Apako Tuxá – an indigenous member of the Tuxá people, located in northern Bahia, who currently lives in Santa Catarina, where he studies Civil Engineering – UDESC, and works in the Laklãnõ Xokleng Territory in the communication of the Xokleng Youth Organization, activist in Fridays For Future Brazil, for the Non-White Front, and a communicator in the Articulation of Indigenous Peoples of the South/ARPINSUl. Defender of the Indigenous Peoples and Sacred Forest.

Janderson Sarmento, consultant at the Sustainable Amazon Foundation, where he works in the department of Innovation and Sustainable Cities, member of the Creative Environmental Council chaired by the committee on Environment and Sustainable Development of the Legislative Assembly of the State of Amazonas (ALEAM), acts on political incidence and advocacy. Campaigner for the project SOS Amazônia of Fridays For Future Brazil in which he coordinates the capacity building project for indigenous entrepreneurship, member of the Greenpeace Brazil Activism Team (TAG) of which he articulates, plans, operationalizes and executes non-violent direct actions of high impact profile, against companies and governments that present harmful risks to the environment. Enthusiastic altruist and mobilizer of social engagement.

Patricia Iasmim Chaves Travassos Born and raised in the city of Ourém, in the interior of Pará. Student of Interdisciplinary Degree in Arts and its Technologies at UFSB, Popular Communicator, Activist for Climate and Racial Justice by Fridays For Future Brazil, Founder of Coletivo Climátikas Ouremenses.

Patricia Iasmim Chaves Travassos Born and raised in the city of Ourém, in the interior of Pará. Student of Interdisciplinary Degree in Arts and its Technologies at UFSB, Popular Communicator, Activist for Climate and Racial Justice by Fridays For Future Brazil, Founder of Coletivo Climátikas Ouremenses.

Jahzara Johari Ona França Teixeira- Having started her activism 9 years ago as a child, the black peripheral activist and high school student today acts against the climate crisis in several roles such as organizing educational projects for young people. She is part of the Youth for the Climate São Paulo, the Leaves that Save, Imagine2030, and other independent projects. She is also Director of Institutional Relations on the Limpa Brasil Youth Committee, Leader of the Meninas do Brasil São Paulo, and is studying Environmental Technician at the high school level.