Founder and CEO


Luciana Brafman

Luciana is a two-time Emmy® nominated producer with more than 20 years of experience developing award-winning projects.

Luciana, who began her career as an attorney in New York, has worked as a producer on Survivor and The Apprentice and executive producer for MontelWilliams’ first film, Little Pieces. She represented Brazilian film production company Rio Vermelho Produções, which among other projects produced Black Orpheus with award-winning Brazilian director Cacá Diegues. She was also a producer on Oprah Winfrey’s The Big Give for ABC and sold the children’s show “Zip, Zip, Zippy” to HIT Entertainment. Inspired by her parents’ political activism in Brazil against the dictatorship in the 1960s, Luciana has spent her life fighting to preserve rainforests and protect the oceans. It was her early experiences that taught her the importance of educating new generations on issues impacting society to create change.

Pairing her entertainment experience with her passion for activism, she launched Time To Act Entertainment in 2020.