It All Starts With a Dream

How can we apply these solutions to change the world?

There are solutions

We have a climate emergency. But all is not lost and we cannot stand by and wait for the worst to happen. And neither should we! Many professionals around the world have developed solutions to our most pressing issues.

Activists, scientists, researchers, sociologists, futurologists, entrepreneurs, environmentalists, developers, designers, in short, a whole range of professionals have found solutions and proposed new perspectives and discussions so that we can review the route we are on.

As soluções existem

Our future is a race between the growing power of our technology and the wisdom with which we use it. Let’s make sure that wisdom wins.

Scientist Stephen Hawking, “Brief Answers to Big Questions,” 2018.

What if I decide to change the world?

The Role of Design as Activism

To be sustainable, a product or service must be financially viable, socially fair and environmentally responsible.

It’s time to change our way of thinking by asking different questions to the problems we face. That’s where creative professionals come in and make innovative ideas come true.

Learn more about professionals who seek, within their field of knowledge, new paths so that we can build a possible future, full of opportunities and abundance for ourselves and for the next generations.

Ailton Krenak

Known for his history of fighting for indigenous and environmental rights, Ailton Alves Lacerda Krenak was born in 1953, in the Doce River valley region, in Minas Gerais, territory of the Krenak people who have been facing the consequences of intense mining activity carried out by multinationals for decades.

He began to dedicate himself exclusively to the indigenous cause from the 1980s onwards. In 1985 he founded the NGO Núcleo de Cultura Indígena, which promotes indigenous culture through festivals and meetings between peoples.

Shortly afterwards, in 1987, he played an important role in the discussions of the Constituent Assembly, which gave rise to the current Brazilian Constitution. When speaking in Congress, painted his face in black dye made from  genipapo fruit paste, symbolizing the setback that indigenous rights were suffering in the country. His role was decisive in the inclusion of the Indian Chapter, which guarantees, at least in theory, indigenous rights “to land and culture” in the 1988 Constitution.

Ailton Krenak also contributed to the founding of the Union of Indigenous Nations (UNI) and the Forest Peoples Alliance, both projects that aim to protect indigenous peoples and forests.

In 2005, he co-wrote the proposal for Unesco that created the Serra do Espinhaço Biosphere Reserve and, since then, has been a member of its managing committee.

As a writer, Krenak shares reflections and opinions accumulated during his travels throughout Brazil and the world regarding the main socio-environmental problems of contemporary times: “Ideas to postpone the end of the world,“ “Tomorrow is not for sale,“ “Places of origin” and “Life is not useful.”

Aílton Krenak: The Dream of the Stone (2017) - Trailer

The documentary directed by Marco Altberg traces the thoughts and trajectory of Ailton Krenak, an indigenous leader from Minas Gerais, descendant of the Krenak ethnic group, formerly called Botocudos. The film features images and testimonies of Ailton at different moments in his life, as well as other characters that are part of his universe.

Siân Sutherland

Siân Sutherland is the co-founder of The Plastic Planet and PlasticFree, one of the most recognized and respected organizations tackling the plastic crisis.

PlasticFree is a game changing solutions platform for the world’s most progressive creatives – those looking to design, create and build differently. Bringing together daily intelligence and thousands of curated materials, makers, creators, real-world innovations, proof-points, insights and trends, PlasticFree helps the global creative industry to challenge the systemic conventions of today, and create what’s next.


Sutherland’s career started in advertising and then hospitality, and a passion throughout many different careers. But her personal epiphany, realizing the devastation we are causing with our misuse of this toxic and indestructible material, has led her to co-create a totally different kind of business model; a pro-activist, pro-solutions, pro-industry organization with a single goal – to ignite and inspire the world to turn off the plastic tap.

After creating a successful pregnancy skincare brand through her agency, Sutherland says she was looking to leave the business, but then had “a plastic epiphany.”

This set her on track to “turn off the tap of plastic rather than dealing with waste” and start campaign group A Plastic Planet. Through governments and laws, the group aims to put pressure on businesses to make much needed changes, working with them to decipher climate-conscious solutions.

Michael Braungart and William McDonough

Our production model is the result of the Industrial Revolution and discards up to 90% of the materials it uses as waste, many of them toxic.

Cradle to Cradle is one of the most important environmental book-manifestos of our time, published in 2002 by the American architect William McDonough and the German chemical engineer Michael Braungart, it became one of the most influential works of global environmental thought.

This methodology, which became a certification, applies to any product and postulates the circularity of the production chain. The term refers to an effort to exclude linear processes — which begin with the production of the material and end with its disposal — making them cyclical, in which products can be used for an indefinite period of time.

Design is the first signal of human intention.

William McDonough

For the duo, the issues of resource scarcity and sustainability are design issues. They are practical-minded visionaries: the central idea is that resources are managed in a circular logic of creation and reuse, in which each cycle passage becomes a new ‘cradle’ for a given material.

They imagine sustainable designs for products, buildings and business practices – and show us that these ideas are being used around the world. Instead of thinking only about damage management or waste reduction, the idea of ​​waste itself is eliminated.

In the book “The Upcycle: Beyond Sustainability – Designing for Abundance”, from 2013, McDonough and Braungart invert our own understanding of the human role on Earth: instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial and sustainable footprint. Abundance for everyone.

Cradle to Cradle: Michael Braungart at TEDxRheinMain

William McDonough at Circularity '19 - Not Just Circular, But Safe

A Circular Economy is only good when it circulates “goods.” William McDonough discusses the importance of first ensuring that materials are safe and healthy when designing for circularity. McDonough describes how applying “The Five Goods” of Cradle to Cradle Design™ to molecules, products, the fashion industry, buildings, landscapes, cities and ecosystems – even global crises such as plastic pollution – can productively and intelligently transform design to make sure when we recycle, we are not in a state of circular “retox.”

The Studio at the Edge of the World

Tony Fry is the co-founder and director of  The Studio at the Edge of the World with Anne-Marie Willis, researches and writes on design and visual culture. Willis has worked in design consultancy and the non-profit sector as Assistant Director of the EcoDesign Foundation, one of the organizations that pioneered sustainable design in Australia.

Tony is an internationally recognized design theorist, educator, and author. For several decades he has been at the leading edge of rethinking design towards it becoming a more viable force of affirmative change.

He is the author of twenty books, has edited three, has essays in twenty-four collections and has over 200 published articles and conference papers.

In one of his classes, Tony Fry suggests:

We have to take care of the future. The future is our responsibility, the damage to the future is the result of our negligence.

Every time you create something, you destroy something. We designers have ethical dilemmas. Unless we know what it is we are destroying, we cannot be ethical in our design actions.

Tony Fry: Design as Politics, 2010

Brian Dougherty

Brian Dougherty

Brian Dougherty is a partner at  Celery Design Collaborative, founded in 1997 to focus on creating communications that have a positive impact in the world, and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, since 2019 he lives and works in Berkeley, California as a Director of Technology Business Development in Endeavour.

He works across sustainable infrastructure technologies, helping to develop strong partnerships and to build world-leading brands.

Author of Green Graphic Design he reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity.

Nille Juul-Sørensen

Why are we designers focused on designing for the top 1% of the world’s population? I totally believe we should start thinking about designing for the other 99% of the population.

Nille Juul-Sørensen is the CEO of the Danish Design Centre. From 2004 until 2011 Nille Juul-Sørensen worked as an Associate Director at Arup, an international consulting firm with architects, engineers, planners and designers. Based in London Nille has worked with design and architecture all over the world.

Design like you give a damn: Nille Juul-Sørensen at TEDxCopenhagen

Let’s start shaping the future. We need to start designing a future for ourselves that is inclusive and where we take care of our resources so we can live a life in balance with nature and the technology that will surround us. A vision for the future, including the total population on planet Earth. We shall not ask what the future will be – we should ask how can we shape the future that we want for our children and us. We are all creatives and we all have the capability to start shaping our future so it will be fun, exciting, and playful and gives us time to socialize with family, friends and to develop our society.

Bjarke Ingels, Architect

Named one of the 100 Most Influential People in the World by TIME Magazine in 2016, Bjarke Ingels defines architecture as the art and science of making sure our cities and buildings fit with the way we want to live our lives. From his studio, BIG, he underlines the future architecture can hold – a future that follows and responds to a world we know and, at the same time, provides a “punch line” that is completely unexpected but yet totally makes sense in line with the social, cultural and environmental demands and the changing society we live in. Bjarke believes in the idea of information-driven-design as the driving force for his design process.

Inside BIG NYC: One of the Most Innovative Architecture Firms!

FORMGIVING with Bjarke Ingels | SXSW 2019

SXSW is dedicated to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conferences and festivals that celebrate the convergence of the interactive film and music industries. An essential destination for global professionals, the event features keynotes, showcases, exhibitions and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse themes and people come together. SXSW 2019 takes place every March in Austin, Texas.


Hear what Bjarke has to say on “Hedonistic Sustainability” and why Copenhagen is worth the visit during the UIA World Congress of Architects in July 2023. “It’s the micro-innovations, that once you look closer, make the world work greatly.”

Bjarke Ingels | Time Space Existence Interview Series

The European Cultural Centre, in collaboration with global consulting agency PLANE—SITE, has curated and produced an interview series presenting the ideas and practices of the internationally renowned architects. Touching on theoretical and philosophical concerns, as well as personal trajectories, each interview presents a candid discussion of where architecture has been and where it is going. Produced by @planesite2686 Music Beach Box Disasters-31990 by Kira Kira – The European Cultural Centre is a cultural organization founded by the Dutch artist Rene Rietmeyer in 2002 aimed at heightening the awareness about the more philosophical themes in contemporary art and architecture.

Richard Sennett

Richard Sennett is an American sociologist and historian, professor at the London School of Economics, MIT and New York University, founder of Theatrum Mundi, a research foundation in urban culture, and consultant to the UN. He has received numerous awards and honors, including the Hegel Prize in 2006, the Gerda Henkel in 2008 and the Spinoza in 2010, as well as an honorary doctorate from Cambridge University and the Harvard Centennial Medal.

He is globally recognized as one of the greatest intellectuals in urban sociology. Sennett writes about family patterns, work and class relations in cities, social well-being, and the links these themes have to architecture, design, and urban planning.

In his book “Juntos, he talks about the rituals, pleasures and politics of cooperation. Divided into three parts, a narrative explores how we can learn to cooperate in the intensely competitive and selfish cultures in which we currently live. And it explains why the concept of cooperation lost its strength and how it could be revived.

Since “The Craftsman“, his previous work, Richard Sennett focuses on the study of the skills necessary for our daily lives, analyzing craftsmanship, that is, the commitment to doing material things well. In Juntos, continuing the first reflections, the author focuses on a fundamental aspect for the implementation of services performed with hands: cooperation.

Living with people who are different ― in racial, ethnic, religious or economic terms ― is the most urgent challenge facing civil society today. We tend to avoid social involvement with people who differ from ourselves. This book examines why this happened and what could be done to make a change.

The author argues that cooperation is an art, and the foundations for skillful cooperation lie in learning to listen well and evaluate, rather than duelling verbally. Sennett explores how people can collaborate online, on the streets, in schools, at work, and in local politics. It outlines the evolution of rituals of cooperation from medieval times to the present, and in situations as diverse as slave communities, socialist groups in Paris, and Wall Street workers.

In this video Rodrigo Petronio, writer, philosopher and author, exposes the thoughts of North American sociologist and historian Richard Sennett, who proposes an analysis called “Homo Faber.”


Daniel Christian Wahl

Daniel was born and raised in Germany. For over 20 years he has dedicated himself to studying nature and environmental systems. Catalyzing transformative innovation, cultural co-creation, whole systems design, and bioregional regeneration.

A globally recognized thinker and activist, Daniel Wahl presents collaborative projects and innovative tools that inspire us to change our lifestyles and business strategies in ways that vitalize our natural and economic ecosystems.

Regenerative Crop Design, a decade to celebrate!

Why must humanity continue to exist? This is the provocative question that Daniel Wahl seeks to answer in the book “Design of Regenerative Cultures” and it is through key questions that he leads us to change our perception of the world we live in: from Cartesian thinking to systemic vision, from ostracism in a nut house to the interdependence of interbeing, from mediocrity to the greatness of the human being that we are. Breaking away from thought patterns unsuited to the current reality of the human species on Earth, and believing in education, design and community life, he presents a vision of how we can stop chasing the ‘mirage’ of certainty and control in a complex and unpredictable world.  World-renowned thinker and activist, Daniel Wahl presents collaborative and innovative tools, which inspire us to change our lifestyles and business strategies in ways that vitalize our natural and economic ecosystems.

Daniel Wahl’s book is a valuable contribution to the important discussion about the worldview and value system we need to redesign our businesses, economies and technologies – indeed, our entire culture – in order to make them regenerative, rather than destructive.

Fritjof Capra

Gloria Majiga-Kamoto

Plastic Health Summit 2021 - Ms. Gloria Majiga-Kamoto

Concerned about the environmental harm caused by mounting plastic pollution in Malawi, Gloria Majiga-Kamoto fought the plastics industry and galvanized a grassroots movement in support of a national ban on thin plastics, a type of single-use plastic. As a result of her dedicated campaigning, in July 2019, Malawi’s High Court upheld the ban on the production, importation, distribution, and use of thin plastics.

Ms. Majiga-Kamoto, 2021 Goldman Environmental Prize recipient, helps farmers adapt to climate change in one of the most vulnerable countries in the world, dealing with drought and other impacts.


Maria Westerbos, a TV producer, after making a program about the “plastic soup” problem – realized that she had to take action against plastic pollution, and in February of 2011, she started what was to become the Plastic Soup Foundation from her kitchen table. Since then, the Plastic Soup Foundation has, according to the international press, become ‘one of the leading advocacy groups to tackle plastic pollution in the world.

Plastic Health Summit 2019

Fashion Revolution

Semana Fashion Revolution Brasil 2022

Fashion Revolution is a global movement, present in 100 countries, that encourages greater transparency, sustainability and ethics in the fashion industry through awareness, mobilization and education.

The movement was created after the collapse of the Rana Plaza building, which housed clothing factories in Bangladesh, on April 24, 2013, leaving more than 1,100 dead and 2,500 injured. Fashion Revolution emerged to say enough is enough! Today, mobilizing actions are being developed around the world to encourage people to question their favorite brands, inviting them to a simple but powerful reflection: #WHOMADEMYCLOTHES?

“We exist so that fashion is clean, safe, fair, transparent, diverse and responsible for everyone. We act through communication, education, collaboration, mobilization and participation.” In Brazil since 2014, they have been developing projects, carrying out activities and fostering the union of a network of people, initiatives and organizations in the sector. In 2018, the Fashion Revolution Brasil Institute became a civil society organization.”


Fashion Transparency Index 2023 Launch Film

The Fashion Transparency Index analyses and ranks 250 of the world’s biggest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices and impacts, in their operations and in their supply chains. Read the full report at:

Founded by Carry Somers and Orsola de Castro in the wake of the Rana Plaza disaster in 2013. Fashion Revolution has grown to become the world’s largest fashion activism movement, mobilizing citizens, brands and policymakers through research, education and advocacy. It’s a global movement of people who make the fashion industry work.

“We are the people who wear clothes. And we are the people who make them. We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. We are the industry and we are the public. We are world citizens. We are Fashion Revolution.”

Design Council UK

The Design Council was created in 1944 by Winston Churchill’s wartime government to tackle the biggest challenge of the time, the post-war economic recovery.

Over the following decades, the Design Council became the British national strategic advisor for design.

Design for Planet Film: Putting the planet at the heart of the design brief

The climate crisis is the biggest challenge of our lifetime and design has a critical role to play. We need to re-design nearly every aspect of how we live our lives. Design shapes the world. So designers have huge power, and with power comes responsibility. Our aim is to give voice and support to the 1.97 million people working in the UK design economy to help tackle the climate crisis and achieve net zero carbon; making the design regenerative rather than extractive.

Design for Planet is a platform for visionaries, designers, businesses, governments and communities who are leading climate action. The goal is to provide support to everyone to make the planet a key part of the goals of everything we do. We need to accelerate the speed at which we make design part of the solution, recognizing that it has been a big part of the problem.

Design for Planet Festival starts in 2021 at V&A Dundee alongside COP26 with 120 designers and sustainability leaders in person, 6,000 online attendees and 20 national design bodies from around the world.

With the aim to galvanize and support the 1.97 million people working in the UK’s design economy and help address the climate crisis to achieve net zero and beyond, making design regenerative and not extractive. Design for Planet provides a platform for visionaries, designers, business, government and communities who are leading the way in climate action.

Our goal is to provide support for everyone to make the planet a key stakeholder in everything we do. We need to accelerate the speed with which we make design part of the solution, acknowledging that it has been a big part of the problem.

Characteristics of Changemakers

The purpose of this series is to demystify the core components of systems change and to provide the ideas, tools and resources required to address systemic challenges.

Jean Hazel Henderson

Jean Hazel Henderson (1933 – 2022) was a British-American futurist and environmental activist. Called the muse of sustainability and a futurist of economics and environmentalism by futurist thinkers such as Al Gore and Alvin Toffler, her admirers.

Hazel Henderson - 17/03/2003

Hazel Henderson, is an evolutionary economist, sustainable development consultant, syndicated columnist and internationally renowned futurist.

Interview with Hazel Henderson - Futurist, evolutionary economist and founder of Ethical Markets.

Interview (2010) with Hazel Henderson for the documentary Money & Life (2013). Hazel was a world-renowned futurist, evolutionary economist, a worldwide syndicated columnist, consultant on sustainable development, and an inspiration to millions of economists, investment advisors, politicians and ecologists about ethical markets, a love-based economy and “Golden Rule” societies.

Climate Observatory

The idea of forming a coalition of civil society organizations in Brazil to discuss climate change emerged in 2001 in Salinópolis, on the coast of Pará, over dinner. On a night off from an annual meeting of USAID (the US government cooperation agency) four environmentalists who attended the meeting fled to a beach-front bar and – believe it or not – proceeded to talk shop.

On March 22 and 23, 2002, a meeting in a classroom at Fundação Getúlio Vargas with 26 organizations, the Climate Observatory was officially founded, with the launch of its letter of principles on the 23rd, which marks the launch of the network . Four working groups were created: climate change, land use change (which includes forests and biodiversity), sustainable development and information and communication.

Starting in 2007, a group within the OC began to discuss what would be one of the network’s main contributions: a set of guidelines for the formulation of public climate policies in Brazil.

In 2009, OC drafted a document with a set of proposals. Some of them were incorporated into Law 12,187/2009, which established the National Policy on Climate Change. Today, there are 90 participating organizations and the Climate Observatory is maintained with resources from philanthropic entities.

In 2015, OC created an exclusive-dedication communications department. SEEG was expanded to Peru and gave rise to two by-products: Monitor Elétrico, which allows daily monitoring of the emissions by the electricity sector, and MapBiomas, a digital platform that screens changes in the use of land and that will allow, for the first time, the annual monitoring of deforestation in all biomes of the country. The political action of the network was marked by the development of a INDC (Intended Nationally Determined Contribution) proposal, which established a minimum level for the ambition to be adopted in the official proposal of the country, which has been a decisive factor to cause the government to present a INDC with absolute targets for the entire economy.

To set up a network like this is easy, what is difficult is to keep it working. OC is one of the few groups in the Brazilian civil society that have representativeness, plurality and longevity in the discussion of climate change.

Paulo Moutinho, Ipam

Ato Pela Terra brings together artists and movements in defense of the environment.

An unprecedented coalition of 40 artists and more than 230 civil society organizations held on March 9, 2022, in Brasília, the largest environmental demonstration ever held in the country outside of UN conferences. Led by Caetano Veloso, the “Ato pela Terra” gathered thousands of people on the lawn in front of the National Congress to protest against the “death combo”, the set of bills that threatens the environment and indigenous peoples.

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