Streamlining Media Collaboration and Management
Time to Act connects global organizations and audiences around urgent socio- environmental issues.
Its content network creates, plans, and implements transmedia projects that drive social engagement and generate data to help guide responsible environmental and societal action. The transmedia company brings together groups of specialists in education, innovation, environment, creativity, entertainment, science, and arts, to deliver engaging video projects. Time to Act’s work harnesses a broad range of content, to create a space where education and entertainment intersect. This process of educating an audience with powerful and entertaining media, helps environmental and social messages to resonate more effectively.
By tapping into pop culture trends that audiences identify with and using that to share valuable information about pressing issues, Time to Act plants the seeds of social responsibility to inspire positive change. To deliver content effectively, and resonate with different audiences globally, requires a huge library of media. Time to Act utilizes various sources for content, including shooting original content on different cameras and formats, using filters on social media platforms such as Instagram and TikTok, as well as capturing video messages through iPad installations.
“For our video messages to resonate with different audiences in different territories, they first need to transit through a global network of creative professionals. Our team leverages cutting-edge technology, art, and entertainment, to communicate and educate, so the creative process needs to be quick and seamless, enabling us to get messages out at the right time. The combination of CineStor Cloud, with Object Matrix plus Vision, means that content is always at our fingertips. So, we can concentrate on the creative, while its intuitive storage and media management powers our mission.”
Luciana Brafman, Founder and CEO, Time to Act
Perifery, Sept 12, 2023
TVB Europe thought leadership piece:
The convergence of video and social responsibility