• November 1, 2022

Exame: Time to Act launches social media filters and encourages donations

Exame: Time to Act launches social media filters and encourages donations

Exame: Time to Act launches social media filters and encourages donations 960 640 Time To Act

Leonhard Foeger/Reuters
Leonhard Foeger/Reuters

Original Article in Exame

Users of social networks will be able to choose between the themes of flooding, burning, pollution and heating and share testimonial videos or photos on their Instagram or TikTok profile, making their image address environmental causes and real situations, consequences of climate change.

I have been working with audiovisual production for over 20 years, and I have always wanted to unite my profession with a social and environmental cause, using entertainment and art to amplify the voices of young activists and engage those who are not yet aware of the climate emergency, promoting social responsibility and encouraging peaceful activism. Thus, Time to Act was born. More than promoting awareness of environmental issues, my mission is to benefit NGOs and institutions that are for the cause, thus creating effective changes in the world”, says Luciana Brafman.

The pre-launch of the filters takes place during COP27 (UN Conference on Climate Change), from November 6th to 18th, in Egypt, through the installation Climate Dreams Box, a box in which the user can enter and test the tool. “The idea is to encourage experimentation and sharing by activists and the environmental community present at the COP, and transform this project into something itinerant, installing Climate Dreams Boxes around the world”, says Luciana.

The official launch of the filters also takes place on 25, 26, 27/11, at Espaço Pivô, in São Paulo, with an immersive installation, the short documentary “A Brief History of Activism”, the music video for the song “Para Onde Vamos”, with the participation of names such as Zélia Duncan, Zeca Baleiro, Roberta Sá and Arnaldo Antunes, and two Climate Dreams Boxes.
The Climate Dreams exhibition is open to the public and admission is free. The Pivot space is on Av. Ipiranga, 200, in the Copan Building, in downtown São Paulo. The filters will be opened on Instagram and TikTok on 11/25.


Although there are a few days left before the launch of the tool, the gifts are already available on the Time To Act website. By clicking on the link, there will be a direction to the SOS Amazon Fund donation page, where it’s possible to donate in dollar, euro or pound.

By Marina Filippe, Exame, Oct 27, 2022